1967 Cougar GT XR7 4 speed value

I am curious what an Arizona rust free 1967 Cougar GT XR7 390 4 speed would be worth. The car is complete. Was told it is 1 of 83 that is a GT, XR7 and 4 speed.

Car is in storage right now would like to get value before restoring or value restored. It is 100% rust free Arizona car its whole life, cardinal red, parchment interior. Car is complete with original engine & trans and all the period correct parts even has original radiator. Came with a luggage rack. and style wheels.

Sounds like a nice desirable car. But what you’re asking for isn’t really possible without at least having some pictures. As far as restored value how far do you want to take it? That can be a very wide range as well.

Pictures, Marti Report, options, all original engine components?

Interior sunbaked or mint condition?

Even if you got it for free it will cost more than you could sell it for to restore it. Finished cars sell for less than the cost to build them. Cougars are special interest cars. The owners are building them for the love of the car not for profit. About the only collector car that you might be able to make money on is an early Mustang fastback and even those are dropping in value.

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Have you looked at any on line valuation tools? Hagerty offers one that gives a ā€œballparkā€ figure. Also do some searches for ask prices. I believe someone was on this site recently looking at a GT 4 speed from overseas that looked to be restored for around 50K without shipping. My opinion on Cougar value pecking order is GTE, XR 7G, Eliminators at the top, then a pretty big drop to early GT’s, then another drop to XR 7’s and then Standards at the bottom. Having these cars is a hobby- it’ll cost you money just like any other hobby even if you do all the work yourself. If you have to pay somebody the labor alone makes one upside down. Parts prices have really gone up the last few years as well. Even a rust free chassis that needs drivetrain rebuild, interior redone, paint and chrome redone is going to cost way more than finished car is worth.

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Ok what would it be worth restored concourse with all #s matching date correct parts.

I’ll bite…$40-50K depending on buyer.

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This is a 1968 GT XR7 C6, but perhaps provides a recent example of the upper limit value.

1968 Mercury Cougar XR7-G Hertz for sale on BaT Auctions - sold for $100,000 on December 19, 2025 (Lot #223,834) | Bring a Trailer

That’s an XR7-G and brings quite a bit more than an XR-7. Look at Bring A Trailer for an XR-7 over the last few years.

Can’t compare an XR G to an XR 7 GT. IMO a really nice concourse 67 XR 7 GT would probably bring in the 50K range with some history maybe a little more to the right person. Due some search’s on 67 and 68 XR 7 GT’s for sale and sold - you should find enough to get a pretty good idea of the range they are going for. Cougar prices have been pretty decent the last few years but your market is relatively small compared to Mustangs. I expect value of 60’s cars to decline as the people that grew up in that time frame age out. Later model cars like Fox body Mustangs seem to be in demand now. Cougars are great cars to drive and have fun with, but as an investment not so much.

I would say about 1/2 of what it costs to build. Maybe $50k maximum for a $100k restoration.

Classic Mustangs and Cougars are not as popular anymore for the current population…just the natural evolution of things. Look at any of the Mustang shows and the first gens are in the minority…that has to impact the prices of classics with lessening demand. The younger generation can still pick up fairly inexpensive Edge / S197 Mustangs, find spares in the salvage yards, along with a robust aftermarket for parts. I’m surprised in how crazy the Fox bodies have increased in price.

Royce noted we’re probably at the high point of these cars. I have to agree, which means they’ll probably head down from here. The question is in how soon?? On a positive, it appears the unique models can bring strong money, but I assume that’s because the older crowd has the funds / desire for them.

Prices are stronger for the GTE and XR7-Gs, with the regular XR-7 and Standards dropping below. I’m certainly not an expert on current pricing and rely on what they’re going for via Bring A Trailer, Hemings, etc. to give me an idea. Value is always up to an individual where I’m willing to pay more for a car that’s largely original and I’m fairly handy mechanically, but not for paint/bodywork. These cars can already be a money pit, but even more so if you can’t work on it yourself.

In the end, I’m back in knowing this is less of an investment, and more for enjoyment via shows n Cars n Coffee.

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ā€˜Concours Restored’ is the very upper end of the restoration spectrum.

Original radiator is very desirable and valuable. Does is it have an original fan shroud? one of the holy grail of 1967 BB parts.

Concours does not use cast iron spray paint on anything. Those parts are natural and coated lightly with Boeshield. Suspension parts are restored originals, not reproductions.

Concours restoring can take years to accumulate, dated, assembly line parts. I know many car owners on the concoursmustang forum, it is not an easy or economical task.

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This isn’t just a XR7 it is a XR7 GT with a 4 speed. It is even more rare than a XR7-G as most were automatics. I cannot find one anywhere none the less comps.

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I own one. I also own two G cars. If you are trying to talk yourself into it, you have my vote.

As to scarcity here are the numbers according to my Marti report:

For the XR7 Hard Top
3646 Equipped with S code 390 4V.

905 Had a 4 speed

708 of those were GT package

There were a total of 619 XR7 - Gs built across all engines. The majority, 310 with the 390 S code engine.

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Here is a recent sale, although its an auto…$41,250 plus BaT fee to get you in a general ball park. I assume a 4 spd may provide a bit more, but that’s subjective to a buyer.

https://bringatrailer.com/listing/1968-mercury-cougar-38/

The XR7-Gs have the Shelby / A.O. Smith association which helps boost their value over an XR-7.

Its seems like the car you’re looking at is nice and may be a worthy purchase depending on the amount of money you’d need to invest for a desired ā€œrestoredā€ state, and/or whether this is a hobby car vs investment.

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4 speeds always bring significantly more than an automatic. Also, there were alot more XR7 GT that were automatics only 83 that were 4 speeds. Cannot find any XR7 GT 4 speeds for sale anywhere and ot comps.

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Guess you didn’t read my other post.
For the XR7 Hard Top
3646 Equipped with S code 390 4V.

905 Had a 4 speed

708 of those were GT package

There were a total of 619 XR7 - Gs built across all engines. The majority, 310 with the 390 S code engine.

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Here is a 67 XR7 with 390 with a 4 spd this time…..still low 40’s.

https://bringatrailer.com/listing/1967-mercury-cougar-xr7-12/

I’ve been looking for a limited time, and I just don’t see the big jumps until you get to the GT-E (most desired) and XR7-G. I have to agree 4 spds bring more desirability to certain buyers, but not a dramatic $$$ difference.

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