Headrests were optional until January 1, 1969, when they became required by Federal law. At that point, the cost for them was included in the base price of the car, supposedly. Perhaps Kevin has more background on why they are invoiced separately. I had a '69 Mark III, November '68 build, that had the headrests called out. That report was issued around 1998 or so. Also, I’ve noticed that over the years, Kevin has changed how he calls out certain items like transmission choices and some trim options – they are part of the door tag codes, so he stopped calling them out separately below. I thought that made perfect sense – no need to call them out twice.
And I’d also like to thank Todd for posting the vintage ads. Great to see.
Is either the white or the red a non-standard color?
Because two-tone cars wouldn’t be unusual, unless there’s something that I don’t know about Cougars that would require the special-order order.
I like the idea of the possibility of a promotion, but wouldn’t it be called out in the section where the dealer is listed? Still, I think such an interesting car being listed as dealer stock may be a clue…?
I would assume that the upcharge for special paint is in the $31 dollar range because regular paint hues were used, just in a non-standard way. I have seen other cars where the charge was higher – once saw a bright lime green '67 Mustang convertible at a show. The original owner was showing it and it had the original window sticker posted for viewing. The upcharge was the higher number, and again I would assume the reason is that bright lime green was not a standard Ford color that year.
Special orders are processed for a variety of reasons, as you know. Kevin Marti does not know what each one means – only some of them. The numbers were sequentially assigned by the District Sales Office as part of the ordering process. So they can mean anything – special paint, special equipment, or combinations thereof.