Mercury Font Differences

[1967_S_Code]

@CougarCJ

Maybe, but I don’t think so, let me go through my door tag collection and present some findings. I think that each factory had several stamping machines and likely they were dedicated to Mustang or Cougar. I have noticed some trends and changes to the font or dies. It is very evident during 1968. There is also some variations in spacing on the second row. This is good, I have been planning to do this for a while.

Your Mustang door tag example is from Metuchen N.J. 1967. Factory wise, that may make a difference. I don’t have very many Mustang tags, but I do have a few 1967 Cougar door tags stamped on “Ford” blanks. They would all be from Dearborn.

Scott I guess it does make sense if there were multiple machines at each plant used for making the data plates. I look forward to seeing what you might come up with after your research.

@Yorgle

The font looks like a holdover from Mercury’s earlier days. E.g.:

My guess is that the the marketing guys worked more closely with the emblem designers. The guys in charge of things like door tags just carried on as usual.

Jody the Mercury font looks “inspired” by the font used in Mercury’s earlier days. I wonder why they didn’t use a font closer to the Mercury emblems on our Cougar’s?

Steven